Pumpkins on the Green
Each year, Irvine Nature Center hosts a casual autumn fundraising event that enables year-round programming and access to nature for the local community. It is a literal breath of fresh air compared to classic, stuffy fundraising.
We created a playful, festive pattern inspired by fall farm markets. The main invitation is quiet on the cover, but the invitee is soon welcomed by a controlled explosion of color on the inside.
This campaign was designed with art direction from Jenny Hoffman at Ashton Design in Baltimore, Maryland.