For the last year at my high school Graphic Design academy, my teacher introduced our senior Capstone project. The guidelines: choose any aspect of the design industry and make a project out of it. Since I started learning about design, I’ve been very interested in branding and corporate identity. So, with the help if my mentors at Millennium Marketing, I rebranded a family fun center called Incred-a-bowl.
The visual system consists of a slick, dark-gray background with neon colors overtop. All of this intended to evoke a retro feeling of fun/entertainment. I started the project by developing four different logo variations, and once my mentors chose the one they believed to be best, the rest of the identity came easily.