Type Conference Brand Identity

Montréal Conférence Typographique is a brand identity project created for MICA’s Typography 1 class (Instructor: Hieu Tran). It was a month and a half long process that involves brand collateral like a series of schedule posters, a schedule brochure that unfolds to reveal a promo poster, and a speaker biography booklet. Each element explores hints at the beautiful multi-colored glass panes of the Montréal convention center (Palais des congrès), the fast-paced, dynamic environment of a convention center, and a visual system of blocks that highlight the letterforms of Tungsten (Hoefler & Co).

The posters are 30×20 each, the brochure is 4.5×6 folded and 18×24 unfolded, and the booklet is 4.5×6. MICA Design League featured the process behind this piece in MICA’s Bronze Gallery for the System, Process, Context exhibition.

 

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